When Samsung’s Galaxy Note Edge was announced, Samsung wasn’t exactly sure how the consumers will take it. Samsung’s Galaxy Note Edge had a new concept which is uniquely Samsung’s – the curved edge screen. Samsung announced the phone as a limited edition concept device, and they initially wanted to launch a limited number of units of the device.
Surprisingly, the phone received much more attention and response than the team’s expected response. Reports said that they have sold over half a million of the units – 630,000 units to be more exact. Although the number is relatively small if compared to that of Galaxy Note 4 that sold 4.5 million units, but it shows that consumers are rather open to try new products.
Of course, this is good news for Samsung. With slowing sales on mobile devices and declining operating profits, this allows them to have something to work on. Samsung has lost its position in the Indian smartphone market to Micromax, and lost the position of a market leader to Apple last year. Some thinks that Note Edge is an unfinished product – they believe it’s rather rushed to be debuted in the market.
Samsung has tried to keep things anew to the fans. They have worked with Austrian fashion design crystal maker Swarovski and made a limited edition Note Edge – 1,800 crystals covering the back of the Note Edge. Their partnership is not a surprise as they have worked together before to produce covers for Note 3, S5, and even the Gear Fit. Below is how it looks like:
With Samsung’s Galaxy S6’s recent announcement, I can’t help but to wonder whether the release of Galaxy Note Edge was to test the waters on the new concept, since there were an option of a curved edge S6 and a normal S6 out in the market. Nevertheless, Samsung was bold to try out the new concept and hopefully they continue to do so!