Asia’s had a gaping hole when it comes to digital video rentals and HD video streaming content, even in Malaysia, one of our only alternatives is HyppTV by Telekom Malaysia; Samsung is now eyeing that hole with its own “Project Glue”. “Project Glue” is a video rental and HD streaming service akin to that of Netflix or Hulu in the U.S. and U.K. which aims to provide U.S. based and U.K. based HD video entertainment for users in Asia. This announcement comes hot off the heels of Samsung’s announcement that it’s revamping its services available on Android starting with the removal of it’s Samsung Hub application and replacing its Books app with Amazon’s Kindle application.
The video streaming service is set to launch in Singapore and Philipines as early as the next quarter (July to September 2014). According to their press event, the first few episodes of each TV series will be free while the whole season will cost about US$ 6.50 (RM 21.00) for a 30-day rental. To top things off, Samsung said that the episodes will be able to be downloaded for later viewing, though the mechanism for this is yet to be elaborated upon. In addition to this, users are allowed to share the rented series with up to six friends who will have access to the season for a 24 hour period. Samsung says the service will first be available to Galaxy Devices and its Smart TVs and a web based client soon after.
The timing of this service launch could not be more appropriate with internet speeds hitting up to 40Mbps and LTE roll out in Malaysia becoming more affordable. It also sets a ticking time bomb for other alternative services such as Netflix and Hulu as Samsung has an opportunity to dominate the market if they do it right.
No word yet on when it will launch in Malaysia.