Samsung looking at a multiplatform strategy with Tizen
Samsung has announced that it’s own operating system, Tizen will be heading not only to smartphones but also to smart appliances and Smart TVs for this year. At CES 2015, the tech giant announced that all its devices will be IoT equipped by the end of five years. Samsung is gearing to make Tizen be a household name in every form and shape. It wants to bring the OS to many platforms and products with penetrating more or less all consumer electronics.
Tizen is being marketed as a smoother operating system as compared to Android as it uses less processor and memory resource. It is boasted to unify all Samsung devices on one common platform to bring down consumption of energy. The South Korean tech tycoon has even had multiple events to build developer support.
But, with all its efforts being focused on Tizen, will this hinder Samsung’s foundation in Android? The company has said that it will not be abandoning Android. It’s current strategy has us thinking otherwise. Tizen is being kept open as possible to get as much support with partners and other OS. Nevertheless, with Samsung being so aggressive in its marketing, it will bound to rub some competitors the wrong way. Only time will tell.
Source: Android Authority