Samsung has scored a big partnership with The International Olympic Committee (IOC) in the Wireless Communications Equipment group for the Olympics in 2020.
The South Korean company has signed an agreement with the Committee with IOC President Thomas Bach and Jay Y. Lee, Vice Chairman at Samsung Electronics attending the ceremony held yesterday in Nanjing, China.
Samsung will officially sponsor the Olympic Games through the PyeongChang 2018 Olympic Winter Games and the Tokyo 2020 Olympic Games in the “Wireless Communications Equipment and Computing Equipment” category. This expanded product category includes smartphones, tablets, laptops, personal computers and other computing equipment, and desktop printers.
Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics stated that “Samsung aims to spread the Olympic spirit through our innovative products, enabling all fans around the world to stay connected and share the excitement of the Olympic Movement. We are proud to extend our involvement as it is meaningful to us to inspire people through the passion that lies behind the Games and contribute to creating a smarter Olympic Games.”
Samsung has been associated with the Olympics since becoming a local sponsor of the Seoul 1988 Olympic Games. And the company became apart of the TOP (The Olympic Partner) Programme and has been a Worldwide Olympic Partner in the Wireless Communications Equipment category since the Nagano 1998 Olympic Winter Games.
Thomas Bach, IOC President released a statement regarding the renewed partnership. Bach explained his delight by saying that the Committee is happy “…to be able to continue our partnership with Samsung. The funding generated by the TOP Programme directly supports the staging of every Olympic Games, as well as every one of the National Olympic Committees, enabling athletes from all over the world to prepare for and compete at each Games.”