Samsung was planning on cutting on 25% to 30% smartphone models next year to make up for its profit and market share loss this financial cycle. With profits not going well for the South Korean tech tycoon, we were expecting quite a few drastic changes from the company. And it might just be that we’re seeing the first of the brand new marketing strategy Samsung is putting together.
Samsung wants to bring back foldable smartphones. But wait, it’s not in the way you think or imagined. According to a senior executive, the tech giants is looking on manufacturing a device with a flexible display that can be folded in half. The displays will be made by Samsung Display and the plan is to churn out about 30,000 to 40,000 flexible displays every month by the end of 2015. The VP of Samsung Display’s business strategic team, Lee Chang-Hoon further explained though that “nothing has been decided on the finished product.”
Is this a step further to the Samsung Galaxy Note Edge? The smartphone did quite well in the market despite its expensive price tag. Maybe flexible display screens wouldn’t be that bad of an idea. What do you think? Would you buy these foldable phones?