Samsung Not Downsizing Lineups, They’re Simplifying
Samsung has been announcing a lot of phone line ups from the Galaxy A series, to Galaxy E, and in the future, Galaxy J. Many have thought that Samsung’s way of being in the market by producing a big series of smartphones has diluted the brand of Samsung Galaxy. Moreso, the way Samsung has named their phones seem to be overwhelming rather than the number of smartphones.
With names such as Galaxy Star Advance and Sprint Samsung Galaxy S II Epic 4G Touch, it’s hard to keep track with what phones they offer. However, these are the strategies for Samsung to re-gain the popularity that Galaxy brand had a few years ago. In the last couple of months, it’s reported that Samsung was thinking to simplify their product line up by using single-letter naming conventions.
This is soon followed by the announcements of Galaxy A7, Galaxy E7 & E5, along with rumours of J1 release. The plan of simplifying their product line up also is supported with Samsung recently filed for trademarks of Galaxy E3, Galaxy J7, Galaxy J5, and Galaxy J3. With this trademark filed, Galaxy J will have four devices consisting of J1, J3, J5, and J7 – all might be low-end devices. Of course, these are just speculations as there is no official press release on the trademarked names just yet.
Reports have also been saying that not only Samsung’s product line up, but the number of devices will also be reduced in 2015. However, this report does not have much support. Samsung’s action of trademarking the said names above can mean that they are working on those phones. Thus, contradicting with the reports saying that they will decrease its number of devices.
This, on the contrary, shows that Samsung will build more phones. Simplifying its names will not bring the volume of production down. These phones are differentiated with different features as some has metallic build and has different screen sizes. Samsung’s strategy of making more phones for every price point may be simple, but the question of whether it is a smart way of increasing Galaxy brand’s popularity, or diluting it further remains.