Samsung loses market share in South Korea
New market research has shown that Apple is gaining market share all over Asia which includes Japan, China and Korea. iPhone sales have broken records in Japan and Korea and this seems to be affecting LG, Sony and Samsung.
Samsung seems to be losing its footing even in its home country. Usually, the South Korean tech company sees at least 60% of market share holdings but with the launch of the iPhone 6, this seems to have become more of a historical fact rather than a current finding.
According to a report by Counterpoint Research, Apple has jumped 15% in market share in South Korea with the launch of the iPhone 6 variants. It seems that this has booted Samsung out of the first place for market share. Not only this, Apple seems to have dominated Japan by pushing Sony out of the way as it dominated in October and November by selling the most smartphones in the market. Sony dropped from 30% to only 17% of the shares.
Even in China, Samsung seems to have seen a drop as Apple achieved 12% market share. According to Counterpoint’s Research Director Neil Shah:
“Apple with iPhone 6 & 6 Plus has been able to impact Samsung’s premium Galaxy S5 & Note 4 sales. But with the launch of Xiaomi Note & Note Pro it is going to be a fierce battle in the premium segment, with Samsung being attacked from both ends.”
Source: Low Yat