It seems like Samsung has become more direct and coy with their marketing. In their latest commercial for the Galaxy S5, the company refers to iPhone users as wall huggers; taking a swing at the iPhone’s horrible battery life. The commercial aims to highlight the superior battery life that Samsung claims is available in the Galaxy S5.
While the iPhone may have some mind share when it comes to devices, the Galaxy S5 comes with a 2800 mAh battery compare to the 1560 mAh battery in the iPhone 5S. The battery life of the S5 is further increased by Samsung’s battery saving mode in their TouchWiz interface of Android.
Source: Samsung (YouTube), MacRumors