The Project Ara by Google and Motorola is no secret and has garnered plenty of attention to date. To know more about the idea that sparked project Ara read this. So the Idea of the Ara is that users get to customise and make whatever phone that suits their bill by using different modules combined on a motherboard or an electrical base. Project Ara has been going on for about a year now and innovates on magnets to connect and power the modules to create the phone. Scheduled to launch in early 2014, Project Ara will come in three “Endo” sizes. Gadi Amit, the industrial designer for Project Ara said that most people who’ve seen the designs of Project Ara shows more interest in the smallest Endo design. With the screen size race for manufacturers now going larger it is noted from this observation that there are still some consumers who wants the latest and greatest at “petite” size. So are you one of those people? If you are then you should be pretty excited over Project Ara just as we are.