The Project Ara by Google/Motorola as we know has stirred quite a buzz in the mobile phone market. A modular phone with interchangeable parts, the idea is that different modules would be mass produced by a few manufacturers and consumers can choose whatever parts they want from whichever manufacturer or brand they feel comfortable with. This sparks the question of “who is making what”; especially the processor.
So what kind of options do we get when the Project Ara launches? NVidia? Intel? MediaTek? Qualcomm? Samsung? ARM? Nope, none of them. Instead Toshiba would be offering three different modules of differing processing chips. Toshiba and the Project Ara have been exclusively partnering since the beginning of the concept to “accurately control the flow of data and electrical signals between the modules and the phone itself”. Toshiba naturally would get the preferred status thus cancelling out all the other manufacturers as competitors. This is sad though because just having one manufacturer would defeat the purpose of a modular phone; to build the phone that you want and you like by taking the best of different manufacturers and mashing them together.