Philips today took the next step in their digital future with Lazada. If you have not already known, Philips has been one of the most successful and iconic lighting brands in the world. As one of the leading brands, they also paved the way for smart lighting products that is energy efficient, environmentally friendly, and super durable. One example of this is their mesmerizing Philips Stadion in Eindhoven, Netherlands; home to the PSV Eindhoven Football Club.
Lazada, on the other hand, is the most popular and has been the fastest growing e-marketplaces in Southeast Asia. Recently as well, before the Chinese New Year 2017 they have expanded their product offerings and reach from China. Lazada has also always been the place to go when you need a variety of options for you shopping.
Samsung has done it, Xiaomi has done it; both with great success too I might add. It is no wonder then that Philips decided to team up with Lazada to open their first ever specialty e-store for the region of Malaysia. The launch will definitely be a step forward to not only Philips digital future and its Internet of Things (IoT) efforts, but also an indication that Malaysia is ready for a digital transformation. With the exponential growth expectation within these few years for Malaysia’s e-commerce revenue, it makes plenty of sense too for Philips.
This year also Philips aims to push their ‘Let’s Get Connected’ theme. Managing Director of Philips Malaysia and Singapore, Alok Ghose mentions that this partnership fits perfectly with their theme as well. He says also that Philips will be introducing a whole range of smart and sustainable LED lighting solutions to its customers through this partnership. Of course, with the launch there will be exciting promotions to come online for Philips lighting products.
For today’s grand launch, Philips offers discount up to 66% for every online purchase; while stocks last, made via Lazada Malaysia. The first 100 orders are entitled to two free movie tickets courtesy of Philips as well. Be minded that to be eligible for the movie tickets, your order has to exceed MYR100*terms and conditions apply. Gallery and press release after the break.
February 7, 2017
First ever specialty e-store from Philips Lighting illuminates Lazada Malaysia
Philips Lighting launches specialty e-store on Malaysia’s number one online shopping mall
Kuala Lumpur, Malaysia – Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting, today announces the official launch of its specialty e-store on Lazada Malaysia, the country’s number one online shopping mall with over with over 25 million monthly desktop visits.[1]
This partnership signifies a major step forward for Philips Lighting, as well as the lighting industry in Malaysia as it opens up a whole new channel to better serve the growing needs of savvy online shoppers by offering a comprehensive range of indoor and outdoor lighting solutions.
Managing Director for Philips Lighting Malaysia and Singapore Mr Alok Ghose said the tie-up is in line with the company’s market position as the leader in connected lighting and fits aptly with its theme for this year, Let’s Get Connected. “Philips Lighting aims to take the ultimate step of introducing a host of smart and sustainable LED lighting products, turning them to be part of the Internet of Things (IoT) eco-system to create an engaging user experience. This year’s theme is a culmination of a 3-year consumer experience journey which began with Let’s Go Green in 2015 and followed by Light Beyond Illumination in 2016,” Ghose said.
He added that by partnering Lazada Malaysia, it was also a great opportunity for Philips Lighting to tap into the growing e-Commerce market segment and unlocking new business revenue, while at the same time, delivering richer lighting experience to the Malaysian consumers via the platform.
According to leading online statistics agency Statista, Malaysia’s e-commerce revenue is projected to grow exponentially to over USD2 billion (RM8.9 billion) by 2020, from USD991 million (RM4.4 billion) currently.[2]
“At Philips Lighting, we understand the sophisticated interaction between light, its effect on people and their surrounding environment. This knowledge results in lighting innovations that exceeds our customers’ expectations, providing them with outstanding lighting solutions and experiences,” said Ghose.
“E-Commerce is fast gaining traction, and becoming a big contributor to the omniretail trend. As a market leader in connected lighting, we aim to stay ahead in the game by being the first lighting company to tap into this growing segment. Through the Philips Lighting – Lazada partnership, consumers will be able to access and purchase a full range of Philips Lighting while being assured of a reliable buying experience and prompt delivery to their doorstep from Lazada Malaysia,“ Ghose added.
Lazada Malaysia Chief Operating Officer Mr. Kevin Lee Fong Siang said: “As the industry leader in e-Commerce, Lazada has become not only consumers’ favourite online shopping destination but the choice online platform for brands and retailers too. The launch of Philips Lighting’s official online store via Lazada Malaysia is a testament to Lazada Malaysia’s commitment in expanding the choice of brands and accessibility to customers. We look forward to an exciting collaboration with Philips Lighting in the upcoming months.”
For over 120 years, Philips Lighting has been at the forefront of innovation, delivering truly meaningful lighting by combining people’s needs with its expertise in lighting technology, human behavior, and the biological effects of light. In bringing about brighter lives in a better world, Philips Lighting believes that everyone should experience and interact with the best light possible at every moment of the day or night to make them more comfortable and productive. At Philips Lighting, light is used to make people feel happier and safer – light that entertains, inspires, and informs, makes cities more livable, and satisfies people’s daily needs.
Besides launching Philips Lighting specialty e-store on Lazada Malaysia, the company also hosted a Partnership Day event in Kuala Lumpur for over 140 local distributors throughout the country. In conjunction with the specialty e-store launch, Philips Lighting is also introducing a series of exciting and attractive promotions for online shoppers on Lazada Malaysia.
For the grand launch today, a store wide discount of up to 66% can be enjoyed for every online purchase of Philips Lighting products made via Lazada Malaysia, applicable while stocks last. Also, the first 100 orders will receive two movie tickets when total purchase exceeds RM100 – terms and conditions apply.
Check out www.lazada.com.my/philips-lighting-official-store to find more!
[1] SimilarWeb Lazada.com.my Analytics
[2] Statista, The Statistics Portal – e-Commerce Malaysia 2016
Source: Philips
