Anyone in the tech industry will know and recall the name Pebble. Not the Samsung one, instead one of the earliest start ups in the wearable gadget or tech in the industry. It can be considered a forerunner in an industry no one could really understand then, even now some companies are still venturing into new things and experimenting with their products. In fact Pebble is one of those crowd-funded start ups that actually stayed and made its mark among the large manufacturers looming over it. On the 31st of December of 2014 Pebble actually hit a milestone; it sold more than a million units.
This milestone marks an important note for both the industry and Pebble. For Pebble it shows that there are interest in their products with the right prices, Pebble dropped its price and launched a new product last year March and it is believed that their sales achievement is a direct result of that. For the wearable tech industry though it is a sign that the industry is growing in appetite, it is also growing in awareness and interest. At one point even it might follow after the rise of the smartphone industry.
We are not focusing however on the total industry in this article. Instead we are looking towards Pebble. For Pebble there are many new competitors now with the likes of Samsung, Apple, LG, Sony and more trying to enter the industry through their offerings of Android Wear, Apple Watch’s propietary operating system powered watches. For starters these manufacturers are actually making quite good products for their first time in the industry. Of course there is another threat from Samsung and their Tizen platform and LG with their revived WebOS name. Pebble though seemingly unfazed by the competition actually have big plans for the year 2015.
The Pebble will announce a new product for the year 2015, even better it will be powered by Pebble’s new in-house built software. They say that they have found a new framework to play with and for consumers to interact with their Pebble smartwatch in the future. They did mention also that they are trying to move away from the app-based interaction currently used on the Pebble which means that future software interactions will be different. There is still going to be apps on the device though so it is not like there is anything to fret about. Mind you though that Pebble said that the new framework in the software is actually quite different from frameworks on a typical smartphone or a computer so there could be a learning curve there.
It does seem that Pebble is prepared to head into the year 2015 by expanding its team of 30 members to a total of 100 people. The new hires are from plenty of different backgrounds working on plenty of different things. One particular pick up that Pebble did however was some of the designers from LG’s WebOS platform. The focus on developers has not faded away too since Pebble actually just launched a web-based emulator for developers to develop apps on the Pebble platform.
The Pebble is an interesting piece of gadget to own actually. They have also been quite successful with most of their approach in their industry leading to this year. However competitions are just going to get stronger by the minute with Android Wear, WebOS, Tizen and Apple’s Watch on the horizon. The market and industry is getting crowded and all wants a share of the market. In light of that Pebble do need to pick up in terms of its hardware offerings to customers, average is not going to cut it anymore. The new software that is loaded into the future smartwatch also has to be a looker and catches on with consumers to make it work. Also we would of course appreciate if they could officially bring their products more internationally.