OnePlus is a relative newcomer in an already saturated mobile market. However, the newcomer showed much promise with its flagship OnePlus One which launched in June. The device came with specifications to rival all of the devices on the market even the Samsung Galaxy S5 and HTC One M8 but with a price point which appealed to many. However, the device saw one major setback, its means of sales. OnePlus opted to have a unique and catastrophically flawed invite system for the sales of its OnePlus One.
The invite system worked in a way in which a customer could only buy a device only if he/she received an invite and the invite was variant specific. This meant that if you received an invite for the 16GB version of the OnePlus One you could only buy the 16GB version and not the 64GB version of the device. In turn, the purchaser would receive a certain number of invites to pass on. This system severely limited availability and led to a number of frustrated customers who had no choice but to hunt, scavenge and some event resorted to buying invite codes from online sources.
Nevertheless, it looks like the OnePlus One will soon be available sans the invite. OnePlus announced via the OnePlus One reddit that they are looking into replacing the current invite system with a pre-order system. This is a welcomed change to the fledgling company’s sales policy which will undoubtedly drive up sales numbers. The pre-order system for the OnePlus One was originally slated for a release this month but has been pushed back to sometime in October.
Many have come out to state that the October launch of their pre-order system may come just a tad too late as many better devices have been announced at IFA 2014 which outshine the OnePlus One. However, the pre-order system may just be that step that will drive up sales given the compelling price point at which the device comes in at.
What do you think? Too little, too late?