Nubia, a sub-brand under the Chinese company ZTE, is geared towards the young, hip and happening market. Founded in 2012, the company looks to appeal to consumers who want more value for their hard earned money. In the 5 years since they have made a name for themselves as a brand which packs flagship level specifications into mid-range level prices. While the brand’s devices have been available through various means in Malaysia, they have yet to officially enter the Malaysian market – until now. nubia is coming into Malaysia with a bang; a whopping three devices were launched today with more to come in the near future.
The brand announced their 2016 flagship, the nubia Z11 which carries a powerful Snapdragon 820 chipset with an excessive 6GB RAM. It comes with a 16-megapixel, f/2.0 main camera and an 8-Megapixel, f/2.4 selfie shooter. The main camera is complemented with optical image stabilisation (OIS) and a dual LED flash. The nubia Z11 is also equipped with a capable Adreno 530 graphics processor and 64GB of internal storage which can be expanded up to an additional 256GB with a microSD card. The display is a 5.5-inch, Full HD 1080p IPS LCD panel with a pixel density of 403ppi with Gorilla Glass 3. All of this is powered by a 3000mAh battery and supports Quick Charge 3.0. It will retail at RM1,899 (USD$444.60).
In addition to their 2016, the brand is bringing in their new Qualcomm Snapdragon 625 powered mid-range device. The capable processor is complemented by the Adreno 506 graphics processor, 4GB of RAM and 64GB of internal memory. This can be expanded by up to an additional 200GB via microSD card slot. This phone takes its camera technology seriously bringing dual camera technology with its dual 13-Megapixel Sony CMOS sensors. The nubia M2 enhances the dual camera experience by dedicating one of the two 13-megapixel specifically for monochrome photography. It also comes with a dual ISP image engine and phase detection autofocus. The front camera is a 16-megapixel ISOCELL sensor with f/2.0 aperture and has a wide 80° lens. The nubia M2 comes with a 5.5-inch, 1080p Full HD Super AMOLED display. All of this is powered by a 3630mAh battery which has nubia’s proprietary NeoCharge technology. The brand claims that this make charging more than 96% more efficient and safer compared to conventional Quick Charging. It will retail for RM1,699 (USD$398).
The nubia M2 Lite is a less high specced version of the M2 swapping the Super AMOLED display with a run of the mill HD 720p display and MediaTek Helios P10 processor. It retains the 4GB of RAM but has less internal storage at 32GB. This will be expandable by up to 128GB via microSD card slot. It drops the dual camera configuration in favour for a single 13-megapixel sensor with a f/2.2 aperture. The selfie shooter is a 16-megapixel sensor with f/2.0 aperture and 79.8°. It also has a smaller battery at 3,000mAh and will retail for RM1099 (USD$257.37).
The nubia N1 Lite is the brand’s entry-level device coming with a run of the mill 5.5-inch, 720p HD display and a basic MediaTek MTK6737 Quadcore processor clocked at 1.25GHz with 2GB RAM and 16GB internal memory. The memory capacity can be expanded by up to 32GB with a micro SD card. On the camera front, the phone comes with an 8-megapixel, f/2.0 aperture main camera with dual LED flash and a 5-megapixel, f/2.8 selfie camera. It’s powered by a 3,000mAh battery and supports dual SIM. It will retail for RM599 (USD$140).
All the nubia devices are now available via authorized retail stores around Malaysia. In addition, they can be purchased online through official channels: LAZADA, 11street and DirectD.