The Google Play Store has restricted developers from including users testimonials in-app description. The ground rules that Google Play Store implemented are for developers to not include the users testimonials with irrelevant keywords that are not related to the app in the app descriptions. Google’s move is to prevent developers in manipulating the estimation or importance in Google Play Store search results.
In the Google Play Store, there is a section called ‘Spam & Placement in the Store‘ which has an updated guideline saying ‘Unrelated Keywords or References’ that reads, ‘Please do not include user testimonials in your app description’. It’s a bit shady and often exploited to include references to some popular search results that is a violation of the policies that was defined.
Google has been aggressive by taking action against developers who manage to manipulate search algorithms. And if the developers do not follow the new guideline, their apps will no longer be in the Play Store. An updated Google’s Developer Distribution Agreement in section 4.5 stated that, Amazon was forced to revamp its all-in-one Amazon app because of the integration of Amazon App Store.
A statement was released from Google saying that, “Please do not include user testimonials in your app description. They tend to be dubious and are frequently utilized to include references to popular search terms and competitor apps in violation of the policies outlined here. Let your users speak for themselves via Play’s comment review system.”