Nexus 6 sells out instantly; marketing strategy or mistake?
Google’s new flagship, the Nexus 6 sold out within the hour after pre-orders opened through the Google Play Store. This is of course pretty annoying for fans who have waited agonizing months for the device to finally go on sale, only for Google to understock it. However, the Nexus 6 listing on Google Play now mentions that they will be receiving new stocks of devices every Wednesday. This pretty much requires you to check back at Google Play every now and again to get your own Nexus 6. On top of that, the device is only currently available in the US,with the UK opening pre-orders on November 18th. So is Google really having difficulty producing the required number of devices or is this a marketing strategy?
Well if we look back at recent history, one particular device shot to fame through a similar marketing strategy of limiting the chance to purchase it, which is the Xiaomi Mi3. Xiaomi only opened sales for the device exclusively through its online store and to make access even harder, only at specific times during its initial release. The short supply of the device perhaps gave it an exclusive quality, allowing only a small number of people to have it at a time. And this ultimately made the Xiaomi Mi3 that much more desirable. Perhaps Google is trying its hand at a similar approach?
Ultimately, it is hard to conclusively say what is going on with the Google’s production rate, but being such a solid device and already having a large fanbase, it shouldn’t take complicated marketing strategies for people to go crazy for the Nexus 6.