What Do You Watch and When? Netflix knows!
Netflix is arguably the industry trailblazer when it comes to streaming and online video content with its successful rollout in the U.S. and its numerous originals such as Marvel’s Iron Fist and House of Cards. In fact, it revolutionised the way we consumed our series and movies. This was never more apparently than when they started debuting their own shows. They released whole seasons leaving it up to subscribers how they would pace themselves. I’d go so far as to say that Netflix is the reason we started binge watching. More interestingly, Netflix has now narrowed down what type of shows we like to watch and when!
“For years, our lives had to fit around television, now it’s the other way around. We’ve given consumers control and it’s interesting to see the behaviors that emerge when viewers aren’t stuck to a schedule. And even more so to see that these patterns are replicated the world over.”
Cindy Holland, Netflix Vice President of Original Content
[pullquote]Malaysians binge watch as much as they like to lepak[/pullquote] It comes as no surprise that we still plan our television sessions around our lives – even with Netflix. In fact, in Malaysia, Singapore and South Korea, Netflix records the highest streaming as late as 10 p.m. They’ve gone so far as to say that Malaysian binge-watch as much as they like to lepak… and boy do we (like to lepak that is)!
It seems like all of us like to wake up to a laugh (and our obligatory kopi). Netflix reports that comedies start streaming as early as 7 a.m.! This is a trend the company has noted worldwide with an astounding 34% increase in streaming of comedies. Well, can you blame us? We have leaders going around claiming “fake news” at every corner and our news can sometimes be even stranger than fiction. Shows like Unbreakable Kimmy Schmidt, Fuller House and Jane the Virgin seem to help remedy the sometimes harsh realities we face waking up.
For lunch, a healthy dose of drama! That’s what the statistics say. Worldwide, dramas account for nearly half of the viewing between noon and 2p.m.. While it seems like the increase of drama in the middle of the day can be attributed to our moms and grandmothers, the selection of shows will surprise you. Some of the more popular shows at this time include Narcos, House of Cards and Sherlock. What’s more surprising, the most popular lunchtime stream is 3% and The Vampire Diaries. (I’d say it’s the teens, but you never know… Mak and Nenek might have already found Stefan and Damon.)
[pullquote]We maximise our time by squeezing a binge session to and from work[/pullquote] Productivity is our goal! That’s why we take a good dose of binge-worthy shows on our commute. Shows such as Suits and Orange is the New Black seem to be leading the pack as our shows of choice. The trend is bingeing while commuting is even more apparent in countries like India where commutes are known to be longer than others. Apparently, we maximise our time by squeezing a binge session to and from work. We’re more likely to stream at 9 a.m. and repeat the behaviour at 5 p.m.
It seems like we like to have our hearts racing after dinner. Netflix reports a 27% increase in global viewing of thrillers such as Breaking Bad and Stranger Things at about 9 p.m. But the Demogorgon and Walter White are quickly booted out of bed come bedtime. Instead, most subscribers rather opt for a laugh before bed.
It doesn’t end there. It seems like we can’t get enough of our university days with late nights seeing an increase of documentaries. Globally 15% of documentary streaming happens between midnight and 6 a.m. and it goes as high as 21% in Japan and South Korea.
Interesting isn’t it? What are some of your favourite shows when you’re viewing Netflix and when do you stream them?