[MWC2018] HMD Global Revives the Nokia 8110
HMD Global took the stage at MWC 2018 to introduce a whole slew of devices. With the company hitting significant milestones in their first year of operations, HMD Global is taking a sharp focus on what matters to consumers.
Nokia 8110: Reviving Another Icon
Nostalgia is a powerful marketing tool. That was one of the main takeaways from the revival of the iconic Nokia 3310 last year. This year, HMD Global takes another iconic phone from Nokia’s original portfolio and brings it into the 21st century: the Nokia 8110.
The Nokia 8110 was the first phone in the market way back when to conform to the contours of the face. This quickly earned the device its nickname, “the Banana Phone”. The phone retains its signature sliding mechanism which allowed it to slide out and enlarge with a curve. This mechanism is also responsible for its banana-like curve.
The revived Nokia 8110 will bring 21st century connectivity to a 20th century icon. The new Nokia 8110 will be equipped with 4G LTE connectivity, Voice over LTE (VoLTE) and WiFi connectivity. This allows users to take advantage of the built-in Google Maps, Google Search and Google Assistant applicationds. Also included are applications such as Facebook and Twitter so you’ll always be connected.
The 4G equipped 8110 is powered by the dual core Qualcomm Snapdragon 205 processor with 512MB RAM. This supplemented with 4GB of onboard storage which is expandable through the microSD cardslot. It has a 2.4-inch QVGA curved display and a single 2-Megapixel camera. It is powered by a 1,500mAh battery and has support for WiFi 802.11 b/g/n, Bluetooth 4.1 and GPS connectivity.
The Nokia 8110 will retail for €79 (RM380.02). It will be available in Traditional Black and Banana Yellow. It’s expected to be in retail starting April 2018.
Also published on Medium.