The stage at MWC2018 heats up as HMD takes aim at the lower range market. The company has gorwn its presence internationally to over 80 countries and over 173 markets; with over two thirds of their users below the age of 35. That said, HMD says that they’ve successfully refocused the industry on what actually matters to consumers. In emerging markets, where feature phones reign supreme, that want is a viable option to upgrade to a smartphone.
That’s precisely what HMD is addressing with the newly announced Nokia 1. The Nokia 1 aims to be the go to device for those looking to make the change to a smartphone. At the affordable price of only USD$85 (RM332.63), it becomes a real contender. With a significantly lower barrier to entry, the Nokia 1 also provides near stock Android. It will be running Android Oreo out of the box. However, this will be the GO edition of Android which carries the essentials for the platform while saving data. The Nokia 1 will also be the first device to run the platform. In addition, it is also one of the first Nokia devices to be part of the Android One program.
The Nokia doesn’t skimp on features to address its price point. In fact, it brings along most of the features you’d expect in any Android device: Google Play access, Google Assistant, 4G LTE, a front facing camera with flash and even dual SIM capabilities and voice control. HMD Global sweetens the pot with the re-introduction of the Nokia Xpress-on covers. These covers allow users to swap back covers on the Nokia 1 to fit their style. No need for elaborate equipment, just pop the plastic backing off and pop on another. It’s that simple.
Specifications wise, the Nokia 1 will run on the MediaTek MT6737 quad core processor clocked at 1.1 GHz. This is paired with 1GB of RAM and 8GB of onboard storage. Of course, the onboard storage is expandable with a microSD card. It will have a 4.5-inch FWVGA screen. On the camera front, the device will have a 5-Megapixel fixed frame main camera with LED Flash. Complimenting this, is a 2-Megapixel fixed frame sensor on the front.
On the connectivity side of things, the Nokia 1 will support 4G LTE. In addition, it will also have support for WiFi 802.11 b/g/n, Bluetooth 4.2 and GPS. The device also has proximity, ambient light and g- sensors. It also comes with microUSB 2.0 and a 3.5mm headphone jack.
The Nokia 1 will be available in market starting April 2018 for USD$85 (RM332.63). It will be available in Warm Red and Dark Blue.
Also published on Medium.