The Motorola Moto Z was thought to be the replacement for Motorola’s successful flagship device, the Moto X. Initial rumours pointed to the recently announced Moto Z as the replacement for Motorola’s current flagship line, the Moto X. While it still remains true that, moving forward, the former will be Motorola’s flagship, it seems like the latter will still be keeping its place in Motorola’s device line up.
According to Motorola/Lenovo:
[The] Moto X is alive and well. In fact, Moto X Force recently launched in multiple new markets around the world. Moto X and Moto Z do share some great qualities, but they ultimately provide different experiences and make our portfolio more robust for consumers looking for the perfect smartphone to fit their needs. Tech-hungry consumers who are looking to get a brand new set of experiences from their smartphone will turn to Moto Z and Moto Mods.
The marketplace is definitely big enough for both lines of devices and there will undoubtedly be some overlap in their lineups. However, it looks like the modularity of the Moto Z will exclusive to the new line of devices. Instead, to differentiate the Z and X, it would make sense to keep the X as a full on MotoMaker device as MotoMaker has been a hit with the markets in US and Europe and to keep modularity and the MotoMods for the Moto Z. Perhaps the biggest indication of how the X will be positioned is the recently (I use this term loosely) announced Moto X Play and Moto X Style which bring relatively premium mid range specifications with Motomaker support. Keep in mind that MotoMaker has not made it to a whole lot of markets around the world.
The Moto Z could provide Motorola and Lenovo with some relief in the pressure to rollout MotoMaker with the MotoMods. We could possibly see a larger official rollout of the Moto Z compared to the Moto X.
What do you think about this? Should Motorola be releasing more phones or should it bolster support for its current lineups?
Source: Android Police