eWallets are being launched in Malaysia at an astounding rate. Within the past year itself we’ve seen RazerPay, Touch’n’Go eWallet and even WeChat Pay enter Malaysia. However, we’ve yet to see eWallets gain usefulness in the market.
That is the biggest problem with eWallets in Malaysia. There are plenty of cashless payment system with limited use in the market. Most of the eWallets are locked to the constraints of their own apps and partners. The banks try to prop up their own cashless systems to which also means that reloading your eWallets become a hassle. Each of the eWallets have their own unique vendors as well which means you need to have multiple eWallets to be nearly completely cashless; nearly.
Boost has been one of the eWallet apps in the forefront of the extending the usefulness and adoption of eWallet apps. Boost had been actively promoting the adoption of its app at grassroots markets such as the Pasar Malam (Night Market) and local convenience stores such as the KK mart in addition to the many merchants we see in local malls. Recently, the app extended its applications to paying utilities and even public parking.
Today, Boost has gone a step further to increase the usefulness of the eWallet. They’ve tied up with public transport players KLIA Ekspres, KTM, ezCab, CatchThatBus and citycarpark to enable users to pay for their transit with the Boost eWallet app.