Many people will see the logo above and will think: “Well, that’s Logitech! No doubt!” Putting aside the obvious Logitech words underneath the logo, the logo itself is pretty iconic on its own as I’m sure many have grown up with it. Now, however, Logitech would like to re-brand themselves.
The decision of re-branding by Logitech means that their logo will change. Alongside with that, the brand will be reborn as “Logi” instead of Logitech. The reason why it’s changed is because the company is currently doing a transformation to a company the pays more emphasis towards design.
While doing so, they promised that their commitments towards excellence on peripherals will not change. Instead, they are putting more effort and dedication towards the designs and will deliver products that will give great experiences.
Future products will have Logi’s new name attached, of course. There’s not much details on what the products are, but they mentioned that they will be releasing one soon. They added that customers can anticipate some twists and surprises in new categories!
Check out the video announcing the re-branding below!
What do you think of the re-branding? Let us know in the comments below!