LG’s SoC out of its depth
LG has taken a risk in developing its own system on a chip (SoC) and seems to have fallen short in their efforts.
Not too long ago, reports surfaced of LG following in the footsteps of its rivals Samsung in attempting to develop an SoC by themselves named NuClun. LG, like many other manufacturers are trying to be more independent when it comes to smartphone manufacturing and the SoC is perhaps one of the most vital components of these devices. That being said it is no surprise to see that the SoC market today is highly competitive, with big players such as Qualcomm and MediaTek constantly pushing the limits of the field with new releases very frequently.
LG did manage to produce NuClun this year and decided to incorporate it into the G3 Screen phablet. The reviews on its performance however has been a huge dent for the Korean electronics giant this year. The NuClun was announced back in February 2013, a long time ago indeed and it seems to be packing 2013 technology as well as it is rather weak performance wise. Reports have even claimed that the NuClun allowed the G3 Screen to be outperformed by Android devices half its price, even entry-level ones.
The situation looks dire for the future of LG’s SoC development but this is not necessarily the end of the road. Perhaps LG could try pushing the boundaries a little by reducing thermal management and upping clock speeds if possible. If not, it looks like its back to the drawing board for the SoC development team.