The past few months have been very eventful in the mobile tech world. One manufacturer that we have been keeping our eyes on is Motorola. This year Motorola Mobility have been changed from being a part of Motorola to being a part of Google. A few months in, Lenovo shows interest and actually made a move to acquire Motorola Mobility from Google. Why was Lenovo interested and how this acquisition should help them would be talked about some other time. It actually should not come as a surprise as Google actually wants to get rid of Motorola Mobility, it is of no use to a tech giant specialising in search engines, communication technology, software development, and electronic advertising. They do not manufacture a whole device and they are not planning to, and therefore have no use of Motorola Mobility. Lenovo on the other hand is a manufacturer and could use some expansion in their production or their port-folio, Motorola Mobility then seems like an ideal answer.
A few months ago this deal was confirmed, but there has been not much going about after that. Lenovo was set to acquire Motorola Mobility during the time but had made no actions in contracts, payments, nor announcements. A few days ago though Lenovo and Motorola Mobility made a simultaneous announcement talking about the acquisition from Google, Lenovo is now officially the proud owner of Motorola Mobility.
The completion of the acquisition means that Lenovo absorbs 3,500 employees of Motorola Mobility worldwide including 2,800 employees in the United States alone. Lenovo would also acquire ownership of the Moto and Droid trademark under Motorola as part of the acquisition. Although Lenovo now has full control over the brand, they plan to keep their operations separate from Lenovo. Which means that Motorola Mobility will still be a Lenovo subsidiary operating independently without the interruption from Lenovo as the parent company. What’s more Motorola’s headquarters will remain unchanged in Chicago. With a wholly owned subsidiary of course Lenovo will fully fund Motorola Mobility with whatever operations they are involved in.
For Motorola fans the joy does not only come from the fact that Motorola’s brand will remain, or Motorola Mobility will still operate separately from Lenovo but also to the fact that Motorola is committed to bring Android’s stock experience to customers as agreed also by Lenovo. This news should not only delight Motorola fans but consumers all over the world. The reason being Google created Android with a special experience for users in mind. Android OTA updates now also have become a prevalent part of the user experience. What manufacturers do now is that they overlay the Android with their own interpretation of what an Operating System should look like. But that spoils the Android experience a little bit. How? Updates are slower, sometimes the overlaying software will bog Android down making it fairly unpleasant. Getting on stock Android means that we get updates from Google faster, much faster. What Motorola would bring to the table then is exactly that, timely updates and unadulterated Android experience.
Whatever it is we at techENT are fans of Motorola. This move also marks a new beginning for a company that have been plagued with financial issue over the past year. Their product line up though has been promising these few years on. With new money we would really like to see Motorola shine in the market space. Of course then we are very interested to see what Motorola and Lenovo together have in store for us.