Lenovo has previously talked about a new brand of smartphone that will be retailed exclusively through an online store, drawing inspiration from the likes of compatriots XiaoMi and Motorola. And it seems they do have something concrete in mind for this project and have given it the name “Fancy Maker”.
The Fancy Maker project will be headed up by Lenovo’s Senior Vice President Chen Xudong. He believes that Lenovo should have an easier time growing the brand thanks to the establishment of Lenovo’s supply chain and resources. He also emphasizes that the Fancy Maker team will be “run under a more flexible management”. Beyond that, we do not have much to go on about the Fancy Maker project.
However, we do have some speculation to tantalize your taste buds. Lenovo owns Motorola and its Moto Maker site which allows users to customize their own versions of Motorola devices such as the Moto X. Judging by its similar name, there could be a possibility of Lenovo offering a similar service for the Fancy Maker. The new project is also expected to be targeted at the Chinese market, which means we can expect devices with low price tags to make them attractive enough to compete with regional giants XiaoMi, Oppo and the lot.
There might be not much details about the Lenovo’s Fancy Maker but from what we know and speculate, it could be one to watch out for in the near future.