Lenovo Dissolves and Merges with Motorola
Anyone remember the takeover of Motorola by Lenovo last year? Us too. At one point we were thinking that Lenovo will still continue to be sold under Lenovo’s own brand name and learn a thing or two from Motorola about phone making. In fact we thought they would be sharing platforms through the acquisition since Lenovo also got plenty of Motorola’s patents with the acquisition. The worst that they could do through the purchase of Motorola from Google’s hands was to dissolve the brand completely and make us call Motorola devices Lenovo; that still makes plenty of sense though for Lenovo being the parent company. Whatever it was though nothing much happened ever since the purchase was made.
Just recently though Lenovo decided whatever they were going to do though was not any of the options above. Lenovo decided that the Lenovo Mobile division was not necessary and that Motorola was all they need to sell their mobile devices. So Lenovo will be folded up and become Motorola instead. “What?!” You said? I know, we had the same reaction. As we all know the Lenovo mobile brand has been going very strong in the Asian market due to its lower price point and features it boasts on some of their higher-end devices. Motorola though has been an on-and-off affair here in Asia; mostly weak in the regions covered by the Asian continent. Sure we do have some strong loyal following of the brand, but realistically Motorola is not doing its best in Asia. It does seem that Lenovo is not making any sense with the restructuring; hold that thought though.
It is a move that actually makes a lot of sense here. Lenovo’s devices are very strong contenders in the Asian market, yes. However Lenovo’s branding is largely unknown in the western region; mainly Europe and United States. Motorola in comparison is a large contrast to Lenovo with its branding being an international one. It is a very strong brand particularly in United States with high praises on its devices. Also with most patents in the mobile division being under the Motorola brand it is only right for Motorola to rule the mobile division in Lenovo. Motorola too has been in the smartphone, or rather the mobile phone business for far longer than Lenovo has been which means that Lenovo could use the experience that Motorola has gathered over the years. Well of course there will be some saying that Motorola is not even strong in the Asian market but we at techENT really believe that Motorola, under the wings of Lenovo will be making a very strong comeback in the Asian market. In contrast Lenovo is not going to make any appearance in the Western markets anytime soon. And yes Lenovo has been going through a pretty rough year like most players have been.
Here is the main issue though, Lenovo has not been very strong in their software support we all know that. But with Lenovo’s name disappearing very soon, what happens to the devices Lenovo sold? What will happen to the software updates to Lenovo’s older devices. Lastly what is going to be of Lenovo’s customer service? As in when my Lenovo breaks, where do I go? Do I find a Motorola service centre now then? Hmmm.