Lazada is one of Malaysia’s largest e-commerce platform and they’re turning 6! The company has shown massive growth year on year and with the recent investment from Alibaba, the company is looking to make their sixth year an even bigger success.
Lazada is kicking off their sixth year with a massive overhaul of their application. The new app has been stealthily updated earlier this month with a completely new, vibrant interface which brings the company’s many offerings to the forefront of the user interface. In addition to the new interface, the app will also be updated with a bevvy of new features including the recently announced Lazada Wallet.
The biggest change users will begin to see in the app is the implementation of an artificial intelligence backbone which will personalise the first page of the app to each user. So, instead of seeing just a generic front page and offers, users will now have a unique in-app journey catered to their shopping patterns. Every interaction and purchase will create a more personalised experience as the AI learns the user’s habits and shopping inclinations.
Users can also begin following their favourite stores for the best deals, new arrivals and discounts. Aside from following their favourite stores, users will also be able to interact directly with sellers through the Chat Now features. While the feature is still in beta, users will now be able to inquire on issues regarding their purchase before making their final decision. This also allows those shopping for apparel and other fashion related items to clarify sizing and any other pertinent issues.
With the implementation of the recently announced Lazada E-wallet, it comes as no surprise that the company is offering attractive cashback of up to 10% to users who are using their Lazada E-Wallet. That said, the company continues to bridge the gap between brick and mortar stores and its platform with the implementation of an in-app QR Scanner. This will allow users to scan QR codes in-app to make purchases. In addition, some of Lazada’s partners will be putting up QR codes in their stores to allow users to buy the item online. If that isn’t enough, you can win vouchers every day at 1:30 pm and 8 pm. All you’ll have to do is shake your phone while in the Lazada app and you’ll be rewarded with vouchers of up to RM100.
Of course, the birthday celebrations wouldn’t be complete without a sale – we’re talking e-commerce platform here. Between the 25th to the 27th of April, Lazada will be holding a birthday sale which offers users discounts of up to 90% on a myriad of products. The platform will also be holding an exclusive pre-order for the Xiaomi Redmi Note 5 among other offers from brands such as HP, DJI and ASUS. Also part of their birthday celebrations are flash sales, vouchers and surprise boxes. Interested?
Well, it’s time to get on the app then!
Also published on Medium.