LAZADA has turned into a brand which has become synonymous with e-commerce and online shopping in Malaysia as well as the Southeast Asian region. The company is one of the largest e-commerce platforms in the region and has continued to show growth. To empower their growth further, the company has continually been updating their app and websites with more offerings and features to provide a better overall user experience.
The newest feature to come to the app is an artificial intelligence (AI) powered image search function. This function allows shoppers to simply take a picture of the item they are looking for and the LAZADA app will search and surface similar items available on the platform. This new feature will enable users to look for the best offers on LAZADA while shopping offline. All shoppers will have to do is snap a picture and they will be able to get similar items on LAZADA for a price comparison.
Using the Image Search function is pretty simple in app. All shoppers will have to do is tap on the “Scan” icon on the top left of the app’s homepage. This will bring up the image search interface. Once in, shoppers just have to snap or upload a picture of the item they’re looking to buy. Once this is done, LAZADA will do the rest and bring up the results. The same scan function can also be used to scan QR codes which can take shoppers directly to great deals or seller pages within the app. The scan feature is only available on the LAZADA mobile app.
LAZADA 27.9 Shopathon
LAZADA is introducing this new function ahead of their 27.9 Shopathon which brings even more deals and discounts to shoppers. These crazy deals will be kicking off starting midnight on 27 September 2018.
The Shopathon will feature a whole lot of deals, vouchers and promotions. LAZADA will also be having a few new, unique ways for shoppers to get even more discounts.
- Slash It. Invite your friends to help slash prices on items from categories such as DIY & Outdoor, Health & Beauty, Bags & Travel and more. All shoppers have to do is tap on the “Slash It” button next to your desired item to start a slashing session. Invite your friends to help slash the price and get featured products for as low at RM0.10.
- Crazy Flash Sales will be happening 6 times during the Shopathon at 9am, 12pm, 3pm, 6pm, 9pm and midnight. During these flash sales, shoppers will be able to get products for RM1.
- Collectible vouchers will also be available starting 24th September for shoppers to use during the 27.9 shopathon. These vouchers will allow shoppers to get even more discounts. These vouchers will be applied automatically when checking out during the Shopathon.