Remember those “As Seen on TV” infomercials which used to be on the air to sell you products? Well, LAZADA is bringing them into the future with their new feature. In conjunction with their upcoming 12.12 Grand Year End Sale, LAZADA is introducing a new “Super Live Stream” feature. The new feature will go live beginning 8th December 2018 where the online marketplace will be having livestreams featuring local, Malaysian celebrities such as Nana Mahazan, Yasmin Hani, Dynas Mokhtar, Sharifah Sakinah and Elaine Daly.
The new feature comes as a result of experience from China courtesy of Alibaba. Earlier this year, Alibaba acquired a significant, controlling amount of shares in LAZADA. As a result, we’ve seen an increasing amount of successful features from Alibaba’s own marketplace make its way to LAZADA. As Malaysia moves towards a more digital lifestyle, the online marketplace looks to tap into a yet unexplored potential market in Malaysia. From reports, live streaming revenue has hit USD$4.4 billion this year, up 32% from 2017. This new feature also comes on the heels of a successful live show held on 11.11.
“The 12.12 Super Livestreams to digital audiences provides an experience that is both interactive and immersive and gives brands and sellers more authenticity by allowing viewers to be part of the process. Its impact as an eCommerce tool creates an almost tangible quality, closing the digital divide and bringing audiences and merchants closer no matter where they may be. Viewers can share opinions, ask questions and receive a response to them in real time. Interacting in this space is communal, much like having a discussion with friends – it’s the new word of mouth.”
– Christophe Lejeune, Chief Executive Officer of Lazada Malaysia
Also part of their 12.12 Grand Year End Sale, LAZADA will also be offering rebates of up to RM2,500,000 of rebates for users using their LAZADA Wallet. First time top ups on the LAZADA eWallet will be entitled to 12% rebate while existing users will be entitled to 5% rebate. If that isn’t enough, from December 1 to 8 2018, shoppers will be able to win RM5,000 in their LAZADA wallet by commenting on the LAZADA Facebook post, including the #MYLazada1212 and tagging 2 friends in the comments.
In addition to this, the eCommerce provider is also having their Tak Habis Habis LAZADA! campaign which include the following offers:
- Slash It and take home a brand-new Perodua Axia!
From 10 December 2018, shoppers will be able to slash 10 vouchers to redeem a Perodua Axia – for FREE! Be sure to invite your friends to Slash It as each voucher requires 250 slashes to claim. If you have achieved the 250 slashes, the voucher will automatically be saved in your Lazada Wallet. Add the car to cart, and the first person to check out with the voucher on 12 December 2018 at 12:12pm will drive away with a brand-new ride! Take part in other Slash It sessions for deals as low as RM0.10.
- Over RM12,000,000 worth of collectable vouchers
Look out for collectable vouchers on the Lazada app homepage and various other locations in-app from 8 to 12 December 2018 and tap to collect! Snap up these vouchers, before they run out so you can use them during the sale from 10 to 12 December 2018. Collectable Vouchers allow you to enjoy discounts without the need to remember codes and are automatically applied during payment*. Simply visit your Lazada Wallet to see all your collected vouchers.
- Crazy Flash Sale as low as RM0.50
There will be several time slots daily from the 10 to 12 December 2018. Make sure to keep an eye out for the products on offer in the upcoming Crazy Flash Sale sessions and tap the “Remind Me” button so you will receive a push notification once the sale starts!
- Shake It
3 sessions daily at 12pm, 4pm and 8pm for vouchers worth up to RM120 from 10 December to 12 December
- Great deals on the go when you ride the MRT!
Scan the LAZADA QR codes at selected MRT station using the QR code scanner function on the LAZADA app to receive exclusive brand vouchers!
Also published on Medium.