After much rumours of the Apple maps application being significantly improved in the recently announced iOS 8 update, the announcement of the update to the operating system at Apple’s Worldwide Developer’s Conference left many wanting more. The only updates announced for the application was improved maps for China and also the introduction of vector based mapping. With all the rumours hinting humongous updates, it was a let down.
According to Tech Crunch, the lack of updates in the latest iteration of iOS was due to internal turmoil which stems from internal politics and also mismanagement of the company’s resources by management personnel which lead to a majority of the updates not making the deadline to be launched at WWDC.
“Many developers left the company, no map improvements planned for iOS 8 release were finished in time. Mostly it was failure of project managers and engineering project managers, tasks were very badly planned, developers had to switch multiple times from project to project.”
Ever since the initial release of Maps two years ago, the initiative and bold move to try to break Google’s dominance on mapping and navigation seems to be giving Apple a whole lot of heart ache. The initial release was bumpy to be kind, at the paramount of the controversial decision to remove Google Maps as a built in app, CEO, Tim Cook had to issue a public apology to stem any further damage to the brand. The initial release also resulted in many people avoiding the update just to make sure they had a more reliable alternative to Apple Maps.
Only time will tell if the application sees the improvements it needs to become a contender against Google’s widely used alternative.