Celebrating User-Inspired Innovation in the Huawei P Series
This article is contributed by Matthew Ng, Deputy Country Director, Huawei Consumer Business Group (Malaysia)
Which comes first… the user or the technology?
It’s hard to believe that the sleek, super computers that have become our most constant companion today was descended from a half-kilo behemoth released over two decades ago. Since then, device makers have been neck and neck in competition – releasing devices lighter, slimmer, faster and smarter than the ones before in the name of innovation.
But consider this chicken-or-egg scenario – when it comes to innovation, which comes first… the user or the technology? Some may argue that technology will always remain one step ahead, with users obliged to pick up new skills in order to benefit from its advancement. And then there are others that see technological innovation as one that is reactionary to user needs, playing catch-up as user demands continue to evolve in complexity.
Whichever the viewpoint however, it can be concluded that the one certain thing that drives technological innovation are its users. Since our inception, Huawei users have inspired our technology as much as our devices have inspired them in turn.
Indeed, it is a relationship that we much value and the underlying reason behind Huawei’s steadfast commitment to research and development. With more than 50,000 patents to our name and a significant investment in R&D (amounting up to USD9 billion in 2015 or 15% of our revenue), Huawei’s innovations strive to answer one key question; what is it that our users want the most from their technology?
Innovation by popular demand
As a testament to the rewards of anticipating, understanding and responding to customer’s needs with innovation, we need look no further than Huawei’s very own industry defining P series of devices. Starting from the Huawei Ascend P6 (in 2013 lauded as one of the world’s thinnest smartphones), the P series has gone from strength to strength with each revolutionary iteration – with Huawei winning the hearts of millions of tech-savvy customers across the world and earning a spot on the coveted Forbes’ Most Valuable Brands of 2017 list along the way.
The Huawei P10 and Huawei P10 Plus introduced Huawei’s latest dual camera co-engineered with Leica – Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition. Both devices are the first to include precise 3D facial technology, portrait enhancements and dynamic illumination. Inside the camera, users will find a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms.
When paired with the dual camera Optical Image Stabilisation (OIS) solution and the industry’s first dual camera pixel binning technology, the Huawei P10 and Huawei P10 Plus offer superior night shot capabilities. Additional studio-level portrait tools and illumination effects were also developed based on extensive research. These are technological features that perfectly complement an entire generation’s thirst for committing life’s many fleeting moments to immortal memory – in vivid colour and life-like detail.
Inspire and be inspired
The numbers say it all; since its launch earlier this year, the P10 series has outperformed its predecessor in terms of sales (shifting twice the sales volume in half the time compared to the P9 series last year in Malaysia alone). This is no small feat considering the Huawei P9 series being our first model to surpass 10 million units shipped worldwide in 2016.
What’s more, in efforts to inspire our users and make the most of the photography technology the Huawei P series offers, we recently conducted the Huawei P10 Photography Masterclass series. These masterclass sessions celebrate smartphone photography as an art and was led by some of Malaysia’s best photographers.
With the continued success of the Huawei P series and our commanding leadership in technological innovation, what amazing surprise can our customers then expect to see in the release of our next flagship device? We won’t be able to divulge too many details at this point, but you can be assured that our next device will continue to inspire our users in new and exciting ways.