Huawei has been on a roll as of late and it seems that they are ready to take on more challenges. The Shenzhen-based Chinese company has seen record breaking revenues last year, and their MWC event this year made quite some news as they revealed new trackers and wearables that are able to rival their competitors, just in time in chasing the wearables competition. So far they have just focused being in Asian countries and Africa – more specifically China, Middle Eastern countries, Africa, and Asia Pacific.
They’ve been struggling to break through the U.S. market for years. Huawei had allegations that the company was secretly working with the Chinese government to compromise the U.S. technology infrastructure, or even to spy firms in the U.S. Two years back in 2013, these allegations are what made Huawei almost give up on the U.S. market. Luckily for Huawei, an investigation was made and those rumors were dispelled and deemed untrue.
With Huawei’s cleared name, they now intends to increase their presence in the U.S. market through advertising. They will also have high-profile sponsorship efforts (e.g. working with a successful sports team). Many have perceived that they carried low quality devices due to the low pricing, a different situation as compared to other Asian brands. Huawei wants to change that perception through bringing more limelight to their higher-end devices.
Our techENT team would definitely be happy for Huawei if they are able to breakthrough the U.S. market. We wish them luck and hopefully we will see their products soon in the U.S.!