In October 2013, HTC wasn’t doing well – sales were down and they were losing a lot of money. They’ve made big efforts to turn back the situation, and they are now making some decent profits again. in Q4 of 2014, they’ve made some profits alright, though it’s not a jaw-dropping amount.
HTC made about US$1.5 billion (MYR5.44 billion) in revenues. After taxes, they just made about US$15.7 million (MYR56.9 million) only. It’s a vast difference but then again, it’s still a profit for them. This is important as it shows growth of 12% as compared to the same time period in the previous year.
The increase in revenue, as said by HTC, was because of HTC’s ability to offer “tailored product mixes” at appropriate prices, and also addressing the specific markets’ needs.
For this year’s first quarters, CEO Peter Chou predicts to have a lower revenue between US$1.3 billion (MYR4.72 billion) to US$1.4 billion (MYR5.08 billion). Their expectation of a slowdown suggested that the M9 will not be available for enough time in the first quarter to make revenues for HTC.
HTC’s future greatly depends on their next move. Stay tuned as we will bring you the latest updates on HTC and their performance!