HTC has recorded its first quarterly year on year sales and revenue growth in over three years. The Taiwanese manufacturer has been churning out multiple mid range smartphones and products that are aimed for developing markets. Sales have risen NT$5 billion (USD$156 million) year on year. In the fourth quarter of 2014, HTC recorded sales of NT$47.9 billion (USD$1.5 billion) which is NT$5 billion more than 2013.
It hasn’t been an easy road for HTC as competition has been on a rise in the industry. Sales have been falling and employees have been jumping ship. But with its new strategy of focusing solely on quality mid range handsets, the tech company has found its niche in developing markets that has proven to be effective and successful.
In the fourth quarter of last year, the company was also looking to an expected loss NT$30.4 million (USD$950,000) but surprisingly, HTC pulled through and recorded an operating profit of NT$180 million (USD$5.62 million). Hence, it seems to be concluded that the company has managed to turn things around and be on its way out of its slump.
What do you think about the turn around? What are your thoughts about the company? Let us know in the comment section below.
Source: The Verge