HTC has been very busy this year with the company already confirmed to be manufacturing Google’s Nexus and also with innovating new products. At their Double Exposure event early today morning in New York, the company announced three camera centric products which will undoubtedly bring it to a new level. As Chief Executive Officer, Cher Wang, put it, “Double Exposure marks another milestone for HTC – another stage of our journey.”
The first entry into this “next stage” is an interesting device: the HTC Desire EYE. As recent mobile trends have been showing, the ‘selfie’ has indeed become a phenomenon and has caught the eye of mobile manufacturers – HTC is no different. The HTC Desire Eye brings some of HTC’s best features into a single device with front facing and back facing 13-Megapixel cameras. The device is being touted as HTC’s “top of the line Desire model”.
HTC’s Desire line has been a hallmark in the mid-range market which bring flagship worthy features at an affordable price. The HTC Desire EYE is no exception. The device is powered by a quad core Qualcomm Snapdragon 801 clocked at 2.5 GHz with 2GB RAM and 16GB internal memory which can be expanded by another up to 128GB with a microSD card. The device will be coming with HTC’s signature BoomSound front facing speakers and a 5.2-inch FullHD 1080p display. The HTC Desire comes with a dual colour unibody design with comes with an IPX7 waterproof rating which means that the device can be immersed in 1 m of water for up to 30 minutes.
The Hallmark feature of the HTC Desire EYE comes in its cameras. It’s the first Android device to come with front and back facing cameras with 13-megapixel sensors and also dual LED flash. The cameras come with the Backside Illuminated (BSI) sensor which promises good performance under low light conditions. The front camera comes with f/2.2, 22mm wide angle lens and HDR capabilities in addition to 1080p FullHD video recording. The primary camera comes with a f/2.0, 28 mm wide angle lens with HDR and 1080p FullHD video recording as well. Being HTC’s first camera centric device, the HTC Desire EYE comes with its own dedicated camera button with 2 stops. This means that there’ll be no turning on the device and launching the camera app to take pictures, instead, the camera button will be able to launch the app and snap your shots.
The device will come with both 3G and 4G LTE connectivity in addition to WiFi a/b/g/n and Bluetooth 4.0. Also coming along for the ride is near field communication. THe HTC Desire EYE will also be GPS and GLONASS capable with digital compass functionality. The battery powering the device will be a 2400 mAh Lithium Polymer battery which, according to HTC, will give it up to 20 hours talk time on 3G and 538 hours standby on 3G. The HTC Desire EYE comes in at a mere 154 g with the dimensions of 151.7 x 73.8 x 8.5 mm which makes it one of the thinnest and sleekest device from HTC to date. It will come with Android 4.4 KitKat with HTC’s Sense User Interface.
There is no information as of yet on the price of the device. However, HTC has announced that the Desire EYE will start its rollout by the end of the month. We expect that the Desire EYE will be coming in around RM 1799 (USD 550), just below the current retail price of the HTC One M7 and will probably be available at about RM 1,100 (USD 330) on contract. If past experiences with releases from HTC are any indication, we may see the device launch in Malaysia in about a month’s time.
Here’s the video of their event if you want to experience it yourself.