Taiwainese tech company, HTC has been struggling for quite some time in the smartphone industry. However, it has not given up yet as it looks to try out something new.
HTC has turned its eyes on software and services as a market it may focus on penetrating and be successful in. Its new strategy is to make HTC apps available to other manufacturers. Zoe, the slideshow app which made its appearance with the HTC One (M7) will be the first cross over among the HTC apps. Before the week ends, users of devices running on Android will be able to download the app. The only catch? Only high end, updated gadgets will be able to access these HTC’s apps. The HTC apps will be released as beta and have limited functionality as well.
Zoe allows users to select up to 16 images and short clips while adding music hence making a video. However, HTC has more in stored for the future of the Zoe app with plans to make it into a platform to challenge Vines, Instagram and more. This may make HTC more of a dreamer than a realist.
Drew Bramford is the main man for the company’s software group, Creative Labs and is also the person responsible for Sense and the UI of other HTC products. He heads 260 people collectively in America and Taiwan. Bramford recently got promoted back in April into his current role as chief of software and services. Bramford is basically the person to look at with HTC’s new strategy.
HTC has yet to comment about the other software projects it has planned. However, we’re expecting proprietary HTC apps such as SenseTV, BlinkFeed, Gallery and Clock that were placed in Play Store earlier this year to be part of company’s plans.