HP Reinvents The Retail Experience With ElitePOS
‘Retail Redefined by Design’ – that is the first thing that they tell us. Instantly you get an idea what they are getting at; changing the retail experience. How though?
Hewlet Packard (HP), if you have not yet known them is one of the largest and best known computing solutions manufacturer in the world. In the modern day they make, in our humble opinion, some of the best convertible PCs, ultrabooks, and laptops in the current market. That is their brand new approach though since their infamous management and ownership change – design. To be really honest as well ‘design’ could be the only differentiators to different but similar product you see these days.
Today though they are tackling the issue of retail. Specifically they are tackling the issues of Point-of-Sales; the cashier system if you might.
Welcome to the ElitePOS retail booth system. The first impression you get when you see this thing is a slate device tethered to a large base that could be hooked up to a cash box or credit card machines, bar code/QR code scanners. In some ways it looks a little bit like a Microsoft Surface tablet that is fixed to a base. You know what though? It looks good and sleek, simple even to the point that it fits into any environment you like.
There is plenty of use case here if you are wondering. Obviously there is the traditional cashier system where an employee is placed and trained to utilise the ElitePOS to register any customers purchase and receive payments be it in the form of cash or credit/debit cards, or other forms of cashless payment gateway. The point of this though is not to keep the traditional retail system or just improve that experience. Of course, it is designed to be much faster and simpler than before. That isn’t the whole story though.
The point of redefining retail here is to make it even more efficient by allowing you as the user to do everything by yourselves. As a Do-it-Yourself counter you could do a self check-in, self check-out (shopping), virtual catalogue browsing, item search, and many more. The possibility is almost endless if you match it to the modern-day cashless payment systems that is gaining traction in Malaysia. That, combined with the full modularity and customisability of the ElitePOS system configuration gives businesses the freedom to completely transform their customer’s (us) experiences. Of course with less cable clutter, visuals are much better as well for users.
Powered by Intel’s 7th Generation Core processor, the ElitePOS is also one of the most advanced Point-of-Sale systems to date in terms of security. There are three key components here; there is the usual user authentication technology, next is the BIOS-level protection, and lastly there is fact that it can be physically bolted down to any surfaces. The physical part of security is handled by an optional fingerprint sensor included in the package to ensure only authorised personnel is allowed into the system. The BIOS-level protection though protects the system at a software level. It is an independent protection as well which means Windows does not have to be booted up for it to work.
The ElitePOS is available for businesses November, 2017 onward directly from HP or its global network of distributors. There are also already a bunch of retail software vendors that are already developing on the ElitePOS system for a more specific and custom retail experience. Photos and press release after the break.
Also published on Medium.