Honor Goes Physical with First Concept Store in Malaysia
Honor opened its first concept store in Malaysia last week. Location? Of course in the Malaysian digital hub, Lowyat Plaza in Bukit Bintang, heart of Kuala Lumpur. According to Honor, this is their first step in making the brand more available and more accessible for its potential consumers.
Honor though has been a brand that focuses on the millennial market and have been focusing on making its online presence known to the segment. It has pretty much achieved their online focus in a way. Its e-commerce only approach paid off. Its sales have been steadily increasing to their satisfaction.
They’ve decided though that they needed something to complement their sales online. That is where the concept store comes in. The idea behind the concept store is so that Honor can meet its consumers directly and understand them better in terms of their habits and what not. It is also a way for Honor’s potential customers to feel their preferred devices in their hands before making a purchase.
The Concept Store, by TF Mobile Enterprise, a partner of Honor Malaysia will also be a retail point for Honor. This also means that you can now purchase Honor devices in the shop rather than online. The store will feature devices like the Honor 8, 5A, 5C, 5X, 6 Plus, 7, and 7 Enhanced. Of course there will be more in store for consumers from the store.
The store is situated in UG Lot-039 and 040 of the Upper Ground level in Lowyat Plaza. It’s opening time follows the mall’s time. To those wanting to see what an Honor device is like before getting them then should head out there anytime they like. Press release after the break.
HONOR MALAYSIA OPENS ITS FIRST CONCEPT STORE
Honor Malaysia heads into the heart of Kuala Lumpur to meet consumers’ demands and to provide a better customer service experience
Kuala Lumpur, 15 November 2016 – Honor Malaysia has officially opened its first Concept Store at Plaza Lowyat today, further showing its commitment to making its products accessible to consumers. Malaysia has been a key region for the company and the launch of its Concept Store will provide better customer service and product offering experience for the Malaysian consumers.
In collaboration with TF Mobile Enterprise, Honor Malaysia’s first Concept Store will be strategically located at Plaza Lowyat, at the heart of Kuala Lumpur. Honor Malaysia, a brand created for millennials, have mainly focused on its e-commerce strategy to drive growth and to reach its target market. However, the opening of the Concept Store marks the company’s gradual step into the retail market. This move also reflects Honor Malaysia’s plans in meeting consumer habits today, providing Honor fans a first-hand experience of using Honor products before purchase.
At the Grand Opening ceremony held this morning, Allen An, E-Commerce Director of Honor Malaysia explained how the launch of the Concept Store will enable the company to better meet consumers’ demands. “Honor is a brand that believes in maintaining close relationships with its Honor fans. We are proud to announce that the Concept Store will be another one of our strong initiatives in providing a one-of-a-kind customer service and in strengthening our interactions with consumers,” said Allen. “We believe that by complementing our e-commerce presence with retail stores, we will be able to reach our customers better and provide an enhanced shopping experience for them. “
The Concept Store will offer various Honor devices such as the Honor 8, Honor 5A, Honor 5C, Honor 5X, Honor 6 Plus, Honor 7, and the Honor 7 Enhanced. Not only is Honor Malaysia gracing us with its first Concept Store, the company is also holding a promotion period from November 15th to November 21st. During this promotion, customers are entitled to receive free gifts with a purchase of the above-mentioned devices. Additionally, customers that purchase an Honor smartphone have the opportunity to enter into a lucky draw to win the Honor Band Z1, Honor Band SS, Bluetooth Speaker, and other valuable gifts.
TF Mobile Concept Store
UG Lot-039 & 040, Upper Ground Floor
No. 7, Jalan Bintang Off Jalan Bukit Bintang
55100 Kuala Lumpur
Source: Honor Malaysia