Grab is taking strides to make sure that grabbers are better rewarded for using their service. The company announced their GrabRewards programme a while back which brought more than just rides to Grab users. The program brought benefits in the form of ride discounts, special coupons and many others. With the launch of their program, they introduced a tiered points system which allowed Grab to reward their customers with not only partner rewards but also priority support and bookings for the higher tiers.
The grab rewards program is structured in to 4 different tiers: member, silver, gold and platinum. The main difference being the number of points that you need to redeem benefits and also the priority support and booking for platinum members. Membes are able to accumulate points by using the service. Every ringgit spent on the platform is translated into 1 point (RM1=1point). However, Grab also gives additional benefits to those who use their cashless option, GrabPay. GrabPay users get 10 times the points allowing them to climb up the tiers easier while users who pay with cash only get a 5 times the points.
To date, Grab Malaysia has partnered with platforms such as Tesco, dahmakan, Happy Fresh , myBurgerLab, Forever21, Flower Chimp, and Zalora to offer discounts and freebies to their customers. Now, the ride hailing company is looking to offer even more to their users by extending their programme through partnerships with over 150 to the ecosystem. With this extended program, Grab users are able to enjoy offers from merchants such as AirAsia, JuiceWorks, Domino’s Pizza, Watson’s and Shiseido among many others. In addition, the extended programme will see more variety in the offers put forward from partners for Grab users to take advantage of including more targeted ones which many will find more enticing.
“This is an important step in the development of the GrabPay wallet,” says Jason Thompson, Head of GrabPay. “With our new expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal because a ringgit spent with Grab is more valuable than a ringgit spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver. During our soft launch in the last month, a number of our merchant partners have hit their redemption targets four times over already.”