Grab GrabPlatfom Means New Grab Superapp
So the new GrabPlatform has been announced. In that announcement earlier, here we mentioned also that there is a brand new Grab app. Well, when we say new we do not mean brand new app that you have to separately download from the Play Store (Android) or App Store (Apple). What we meant is that there is a new interface within the old Grab app.
We also mentioned that the GrabPlatform is Grab’s way of inviting its vast network of industry and commercial partners to start developing on and with Grab. It is also an open invitation for Grab’s partners to start taking advantage of Grab’s ever-growing logistical capabilities. That in turn also makes the Grab app even more powerful. Hence; now Grab is calling their app the ‘superapp’.
Tech talk time; well a little bit, bare with us. The GrabPlatform open platform concept is technically pretty much like open sourcing the app itself. Except Grab only shares this platform with its partners. What that allow Grab’s partners to do is to use Grab’s various APIs and integrate them into their offered services. That way Grab’s partners have access to the green brand’s line of services and technologies, including Grab’s tremendous logistics capabilities which is composed of their 7.1 million drivers, delivery partners, and merchants in 225 cities in eight countries throughout South East Asia.
The new GrabPlatform also means a new Grab superapp with a brand new interface. The new app is now built, according to them, for the customers. It is supposed to be the everyday app – kind of like South East Asia’s version of WeChat.
The difference here though is that Grab’s app is more personalised and more localised than ever. Whatever information or the app shows you is very dependent on where you are in South East Asia. The GrabPay platform though is front and center, and integrated everywhere in the app.
Then there is the Grab Daily interface. In partnership of Yahoo! Grab brings news directly to you on top of the app. It feeds you relevant information that is happening in your area, or even suggestions for food, coffee, tea, cakes, and what not. Seasonal information like World Cup news, or even updated scores are also available with the interface.
localization means that the interface is slightly different when you are in different countries. It centers around whatever services that Gran offers in, let us say Indonesia, or Malaysia, or Singapore. For example, the Indonesian Grab app now offers something called ‘Pulsa’ for users to easily reload their prepaid numbers. The Singapore app, for example will give you the option to use GrabCoach at just a single tap.
The new interface is now available for the iOS version of Grab Singapore and Indonesia today onward. Android users of the same region gets it on the 18th of July, 2018. Malaysia and other regions will update later at the end of Q3.
Also published on Medium.