Grab has surpassed their new milestone today! They have passed the 2 billion rides mark now in South East Asia. Big deal? Yes it is a big deal when it only took them nine months from when they passed their 1 million rides per day mark. That also means that their growth rate has not just doubled or tripled, it grew in exponential numbers.
That is not the all-important bit today though. Today marks one of their most significant milestone to date. Well, their hitting 2 billion rides milestone is not insignificant, obviously. But there is a different announcement today – the Grab superapp, as they call it.
Today the fastest growing start-up in South East Asia announces their GrabPlatform; an open platform strategy. What it is, in a gist is Grab’s invitation for its partners to develop with Grab. It gives Grab’s partners the ability to utilise Grab’s platform to expand and improve their businesses across South East Asia.
From GrabPlatform too stems GrabFresh. With partnership with HappyFresh, Grab launches their brand new platform of grocery delivery. This is not new for Malaysia and Singapore technically with the amount of grocery delivery app and platform like Honestbee, and even Tesco. But with Grab everything is done via a single app – the Grab App.
Then there is ‘Pulsa’ a new Grab app feature exclusive to Indonesia’s Grab customers. What that does is allow users to reload their mobile numbers and credits via the Grab app itself.
With the new GrabPlatform also comes a brand new Grab app interface that integrates and puts all Grab’s interface front and center. The GrabPay platform takes a highlight here with it being integrated into every part of the Grab app. With the new interface also GrabPay is easier to use than ever. There is even daily news and suggestions for you from the app itself. With Grab Daily also you get seasonal information in the region or even international news like World Cup.
The new Grab app with GrabFresh, and the new interface launches in Singapore and Indonesia today. When you launch the app in Indonesia or Singapore you would see the region specific services at a click away from the interface. Malaysia will be getting theirs (or ours) soon at the end of Q3. For new things, do keep checking out the Grab app though. What do you think of Grab’s new GrabPlatform concept? Or even their new interface? Let us know in the comments!
Also published on Medium.