Google is planning to have its own messaging service which will be out in India in 2015. Why? Well, it seems that Google is trying to make up for lost ground in the messaging market.
Last month, the product manager of Hangouts and Google+, Nikhyl Singhal went on a reconnaissance mission to India to gather data on the messaging app ecosystem.
This new messaging app won’t force users to login with any Google credentials. Instead, it will likely use phone numbers for identification which would be a big plus in emerging markets like India. The messaging app will also be completely free to use. Unlike WhatsApp which begins charging after the first year.
Google failed to pick up on WhatsApp, letting Facebook get its hands on the app for a dump truck full of money. If Google is making this new messaging service available for free which could make it more appealing than WhatsApp.
The questions is: could it customize itself enough from other messaging apps yet keep the essentials to make an impact? Let us know what you think in the comment section below!