Play Store is the most common place where users love to lurk around and find apps suitable for them. Unfortunately when users come across an app that fascinates them, every now and then it requires purchasing without offering users a free trial period to try the app before buying it.
Now, Google is set to announce a new preview system that would allows users to try an app before purchasing it. It sounds similar to what game developers are doing with their demos, giving users a small glimpse to experience it. Furthermore, these app previews could be useful in emerging markets where users have less money to spend on app download.
It’s uncertain when such feature would launch as developers would obviously need to be on-board for such an initiative to work. However, this could drive users to be more interested in the thousand and thousand of apps currently residing in Play Store.
In some developing countries, the new feature will help users to be certain about an app before making a final purchase. Every individual app that user purchase are fairly cheap but purchasing multiple apps can quickly add up to a very expensive amount.
So how exactly would these app work and would it be something Google requires from all premium app developers? It’s an idea still in the works, though it is assumed that app trials would only give access to specific features. Significantly, this idea is already somewhat existent with some apps that are offering a basic version and a premium upgrade addition.
What do you think of the idea of app trials and previews as part of Google Play Store? Let us know in the comment section below.