Google Gently Blames ISPs for Poor YouTube Performance
Having problems with YouTube? Complaining of its bad performance? Google knows exactly who you should be pointing the finger at.
The company have informed users… gently that if their videos on YouTube fail to stream well, they should look to the Internet Service Providers (ISPs). A new pop up that reads “Experiencing interruptions? Find out why” appears sometimes when videos start lagging or fail to stream well. Clicking on the pop up will take users to the new Google Video Quality Report page. The page will provide details on ISPs and it ranks providers as either “HD Verified,” “Standard Definition,” or “Lower Definition” based on the average performance they achieve on YouTube.
By doing this, Google is following in the steps of Netflix who have done this as well. But this was not without repercussions. By doing so, Netflix have engaged in battle with Verizon. Verizon have actually gone to the extent of getting a cease and desist letter. Since then, Netflix have abandoned the ‘test’.
On Google’s help page, it explains that “you may be prompted to view the report if you’re experiencing poor playback on your computer”. This is in response to users complaining about Google’s and Netflix’s promise of quality performance in streaming videos. I guess these companies couldn’t find any problems on their sides.
But, don’t be surprised if this help page leads to companies such as Verizon and Comcast retaliating back with their own arguments. Hopefully, someone takes responsibility and the users stop suffering when all we want to do is watch our videos!