Rumours were going around about Google acquiring Songza and now these rumours have been confirmed.
In the beginning of June, it was going around that Google was looking to add Songza to its list of recent purchases. Songza was founded in 2007, is one of the smaller players in the highly competitive music streaming industry, with about 5.5 million active users, a part of whom are paying $0.99 per week for the premium ad-free service.
On July 2nd, Google made an official announcement via its website that the purchase has been made. The original price is reported that have increased to $15 million because Songza was in talks with other possible companies other than Google. For now, Songza’s major business workings won’t see any changes with the Songza team joining Google’s New York team.
The main reason as to the purchase of Songza by Google revolves around the curation feature Songza has that makes it stand out from other music streaming companies. Google’s own Play Music has a huge database of music but users currently have to spend so much time flipping through songs to find the perfect one. With Songza’s expertise, this major flaw would be taken care off. And Google’s blog post explained that the integration of Songza into it’s own Play Music is already being worked on. “Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music,” Google said in a blog post. “We’ll also look for opportunities to bring their great work to the experience on YouTube and other Google products.”
A very smart and strong purchase on the part of Google. We can’t wait to see the changes Songza brings to the table.