Google will be facing charges unless it makes major tweeks to its proposal to settle an antitrust investigation says the European Union’s antitrust commissioner, Joaquin Almunia.
Almunia has explained in a speech that the complaints from competitors “have given us fresh evidence and solid arguments against several aspects of the latest proposals put forward by Google.” Google has yet to issue a response to the Commission even though it has been informed of the Union’s concerns.
The main debate revolves around the way the tech company displays results from its competition on its search engine’s result pages. Google has tried to end the problem by preparing and issuing a settlement proposal about seven months ago. In the proposal, it promised to start displaying results from its competitors but this was with criticism by several other companies including Microsoft. Microsoft reported that it tried out the proposal and it turned out that the company ended sending traffic to Google services instead. Users were supposedly 99 times more likely to click on Google links rather than of its competitors. EETSA, a travel company claimed Google would profit more than $400 million from selling promoted links to rivals.
Google has yet to reply to any requests from a response but it looks like if the company doesn’t act soon, the consequences might the most severe we’ve seen it face.
Source: The Verge