Twitch is probably not something that many ordinary internet users may know and if you must ask, yes it is a real thing. It exists, check it out here. So what is Twitch? Twitch is a video broadcasting/streaming channel site very much like YouTube. However where YouTube caters to thousands and millions of ordinary internet users Twitch focuses on a certain segment of audience. Twitch focuses on bringing and creating a community of gamers on their site specifically to create, upload, share and watch videos of games live as they play. Its peak traffic is obviously during E3 where the latest in gaming technologies and titles are announced and unveiled.
So a gaming video streaming site that appeals to gamers, not ‘Candy Crush’ type of gamers mind you; hardcore gamers be it PC or console. Right now you are probably wondering how big of a community is on Twitch since its so focused to the gaming niche. Also as the title suggests Google just confirmed their purchase of Twitch, why? What is so significant about Twitch that Google wants it?
Let us start with the size of the community built up in Twitch; 50 million odd active users, every month. That is 50 million gamers worldwide in the platform sharing and watching gaming videos every month, 50 million strong consistent traffic every single month and counting. In fact the community is so big it actually accounts for 1.35 percent of internet traffic worldwide during the E3 conference. Google is purchasing Twitch for $1 billion (RM 3.25 billion) and they look to integrate Twitch with YouTube. Now YouTube itself now has a strong user base and also a defined gaming community. But adding the Twitch community to YouTube could mean entirely a different thing. The obvious appeal to Twitch is basically the amount of users and traffic that the site gets. Obviously the more traffic YouTube has the better off Google will be. So adding to traffic definitely will not hurt either companies. With a more defined gaming community as well YouTube can grow as one of the strongest, if not strongest video game streaming site available at any time too. But more than that is the application and integration that Google can bring into gaming when it requires Twitch. Gaming will always be the center of attention with Twitch and with Google’s purchase it won’t change much as well. But with Google buying into Twitch there will be greater support and greater third party interest in gaming and appealing to the gaming community. And since Google is going into gaming with its Android TV, and other forms of consoles developed by third party developers solely for the purpose of gaming Twitch will help in the promotion and cementing a platform for gaming in Android. With so much benefits why won’t Google get the platform?