Google Acquires Songza
Google has been on a shopping spree and the mega typhoon is not done yet. Rumors have it that Google is out to claim Songza. Songza is a music streaming app that aims to find the right music any time, any moment. It focuses on curating the right song for you. For all those that don’t know what curation is, it’s basically a fancy word for collecting and sorting. Songza was founded in 2007 and has a strong active user base of 5.5 million.
Although Songza is in no way up to battle with other apps such as Spotify, it is well known for its defining approach making it distinct from the rest. It looks to match songs and playlist with the user’s mood or activity such as relaxing, driving or studying. You don’t need to find the music you want through a dingy old school search box, all you have to do is choose your mood or current activity and Songza will do the rest.
The New York Post claims that Google is looking to purchase Songza for only around a sum of $15 million. A small price to pay if you ask me since Songza will only bring an advantage to Google. Why do I say this? Well, Apple did just buy Beats for $3 billion. Comparing the sums, $15 million seems to be a petty sum to buy a music streaming app. Also, it’s obvious that it’s more than just the music that Google is hoping to acquire.
Google already has an on demand streaming app called ‘Google Play Music All Access’ available on its app store. Not only is the name not catchy, the app may seem to be a bit messy although it already has a major catalog to pull music from. What it lacks is what Songza has – curation. With the curation characteristic Songza has to offer, Google can bring its music streaming app to the next level. It makes listening to music more enjoyable in a more smarter way.
Gone will be the days of flipping from song to song, clicking the next song button just to find one that suits your mood. With Google’s massive list of music waiting along with Songza’s curating skills, I say we have a match made in heaven!