Getty Images is a company who has made it a point to keep its professional photos legit by threatening anyone who uses its images unlicensed. Blogs and websites have been reported to get letters threatening to sue from the company if images were not taken down.
It looks like however, Getty Images has a more bigger fish to fry. The company is looking to sue Microsoft as sources have said a lawsuit against the tech tycoon has been filed this week. Getty Images claim that Microsoft’s new Bing “Image Widget” tool is filled with “massive infringement” of images that have been copyrighted. The company is looking to the courts to order Microsoft to shut down the widget and award it monetary damages.
Bing “Image Widget” was just launched a few weeks ago in beta form and it allows users embed an active slideshow or grid of image search results on their sites. Image Widget doesn’t just preview one single image so it’s bound to have one of Getty Image’s photo in its image search. What’s ironic is that Getty Image actually does offer a free tool for embedding photos from its company’s collection. This one done so the company gets some proper recognition for its team of photographers. This might also be a move to get to ball rolling on selling ads against the embeds sometime soon.
According to Reuters, Microsoft isn’t just brushing off the claims and is going to investigate further into the allegations. “As a copyright owner ourselves we think the laws in this area are important … We’ll take a close look at Getty’s concerns,” said a spokesperson. As a sign of respect, the tech giant has actually disabled Bing “Image Widget” for the time being.
Via: The Verge