Facebook’s “Live” feature was launched two years ago in 2016. The feature has since changed the way individuals and content creators interact with their followers and even their families and friends. Today, we’re able to share cherished moments with our loved ones and even attend a wedding across the world. In more ways than this Facebook Live has bridged distances that were once a sore point for friends and families across the world.
In the past two years, the number of Facebook Live broadcasts has doubled to over 3.5 billion. Hundreds of millions of people have used the Live feature to stay in contact with their families and share cherished moments with their close friends regardless of where in the world their are. On the other hand, Facebook Live has also been a boon to publishers. Verified publishers have increased their number of live broadcasts by 150% in the past year alone.
The increase in the number Facebook Live broadcasts has proven that video can be both effective and social. In fact, according to Fidji Simo, Director of Products at Facebook, live videos generate 6 times more interactions than regular videos on the platform. The ability to communicate and interact with friends and the communities that we built allow for a more personalised touch. In addition, Facebook Live allows content creators and brands to have a more personable touch and to strengthen their relationship with the communities they’ve built on the platform.
Facebook Live has also shown its effectiveness at being a tool in connecting and supporting communities in crisis. More than USD$2million (RM7.74million) was raised in support of communities devastated by natural disasters last year. This includes those devastated by hurricanes Irma, Harvey and Maria.
In her post on Facebook, Ms Simo, emphasises that the journey has only just begun for Facebook Live. The team at Facebook continues to address issues in using the “Live” feature. At the same time, they continue to innovate and introduce more features to the platform. With these features, Facebook can potentially become a more personable and interactive platform. These improvements continue to emphasise their core mission of bringing people closer together.
Also published on Medium.